AdColonized: Getting to Know Ezequiel Espino

Posted May 18, 2017

On the southern tip of South America, lies the capital of Argentina- the beautiful Buenos Aires. The city is a top tourist destination, known for its architecture and rich culture and is also is home to over 3 million people. One of those residents includes Ezequiel Espino, who works as Head of Traffic in AdColony’s Argentina office. Besides…

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Introducing Skylab: AdColony’s Creative Innovators

Posted May 16, 2017

Before any mobile ad creative shatters benchmarks or wins awards, it begins as an idea — an idea to elevate a story, to create a thumb-stopping experience, to look beyond impressions and drive meaningful audience engagement. Here, those ideas come to life at the AdColony Skylab, our in-house group of 60+ award-winning designers and engineers…

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AdColonized: Getting to Know Andrea Barros

Posted Apr 20, 2017

A chef puts a lot of thought into preparing his/her meals. Which ingredients should he/she buy? How long does each component simmer or bake? How should the food be positioned on the plate? Like preparing a quality meal for patrons, Andrea Barros, Ad’s Colony’s Client Services Director, carefully considers her clients’ needs before launching a campaign. With a passion for food and…

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AdColonized: Getting to Know Etienne de Guebriant

Posted Mar 23, 2017

“You’re off to Great Places! Today is your day! Your mountain is waiting, So… get on your way!”- Dr. Seuss, Oh, The Places You’ll Go! Sometimes in life, getting from A to B is not as straightforward as it appears. From making a living as a gamer to working in solar to creating television shows (eventually pitched to Netflix),…

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Media Planning for a Data-Driven Future

Posted Mar 21, 2017

Media planners are often inundated with advice, often unsolicited. From taunts to be braver with new platforms to cajoling curiosity about technology, planners are constantly pushed to be more ambitious for their agencies and brands. Roadblocks to Innovation However, the reality is that time, budget, and client constraints can often hinder even the most sincere…

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Publisher Spotlight: Idiocracy

Posted Mar 17, 2017

As more and more apps are released, small publishers face an uphill battle in getting discovered by users. Despite this challenge, Korean developer Idiocracy, founded in 2014 by talented a crew calling themselves ‘idiots’, proudly placed in the Top 7 at Google Play Indie Game Festival with their game Pirates War – The Dice King….

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AdColonized: Getting to Know Ashley Ng

Posted Mar 16, 2017

Joining a new company can be overwhelming. Will you like the environment? How about your new co-workers? Thankfully if you join the AdColony Ad Ops team in Singapore, there’s Ashley Ng to greet you. Fueled with a spark for campaign optimization and analysis, Ashley knows precisely how to create and nurture campaigns to their full potential….

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2017 MMA Mobile Video Leadership Forum Preview

Posted Mar 15, 2017

On March 21st, the Mobile Marketing Association will be hosting its first Mobile Video Leadership Forum in New York City. The forum offers professionals the opportunity to learn the newest in mobile marketing, and how to implement strategies to elevate brands to their fullest potential. The forum’s one-day agenda is packed with educational and informative sessions. As a helpful guide to the…

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Millennials Embrace In-App Shopping

Posted Mar 14, 2017

Buying products and services on a smartphone is becoming increasingly common. From swiftly ordering a Lyft or coffee to shopping for groceries or home goods, mobile devices have become both the wallet and shopping cart. However, which method of mobile shopping is preferred: purchasing in-app or through mobile web? Depending on who you ask —…

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Mobile Monday: Highlights from SXSW 2017

Posted Mar 13, 2017

In this edition of Mobile Monday, we’re taking a look at the latest highlights and developments from SXSW 2017. Rewop Launches As consumers spend an ever-increasing amount of time on their mobile devices, so the demand on those device batteries never quite seems to keep up. To aid those suffering from a red bar at…

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